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When you host what is arguably the most famous tennis tournament in the world – Wimbledon – it would be tempting to rest on your sporting laurels and let things tick along as they always have done.
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With this in mind, executives from tournament operator the All England Lawn Tennis Club (AELTC), are looking at new ways to grow awareness and interest in the tournament outside their current Anglo-centric heartlands.
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When you host what is arguably the most famous tennis tournament in the world – Wimbledon – it would be tempting to rest on your sporting laurels and let things tick along as they always have done.
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When you host what is arguably the most famous tennis tournament in the world – Wimbledon – it would be tempting to rest on your sporting laurels and let things tick along as they always have done.